Serge DeNimes

Serge DeNimes

Serge DeNimes is a design-led brand that presents an exclusive collection of fashion and accessories founded by Oliver Proudlock.

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From a very young age Ollie Proudlock has had two passions, fashion and art. They were the two constants in life while growing up with his mother, who was a designer and photographer. For Mr. Proudlock life is all about creativity, and Serge is the direct expression of this.

Serge DeNimes is the provider of premium, urban apparel of the highest quality. Original designs epitomise the urban culture and artistic flair that is the foundation of the Serge lifestyle. Striving to create an artistic community that focuses on producing cutting edge designs.

Since being founded in 2011, Serge DeNimes has aimed to provide directional fashion and accessories using exceptional artistic design and quality. The products are a men’s cut but can be considered unisex. Appealing to the young-creatives, the street-wise and the fashion conscious from across the globe.

As an ever-evolving brand, constantly on the search for on-trend significant collaborations. As a result of these unique collaborations the brand hopes to create an artistic community that focuses on producing cutting edge clothes of the highest quality.

Serge DeNimes have created a lifestyle rather than just a clothing brand.

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