Celebrities such as iconic model Jourdan Dunn and young entrepreneur and SBTV’s founder Jamal Edwards love Serge DeNimes clothing, especially their sweatshirts.
There’s a certain high-end feel to the brand which incorporates that much desired sleek, streetwear
feel which truly makes you feel like a part of London’s cool kids collective. So why not join them by sporting one of the most popular urban wear labels
of today? One of my favourite sweatshirts from Serge DeNime’s
AW14 collection has to be the ‘So Serge Palm Leaves Arm’ sweatshirt, the best thing about this piece is that it’s completely unisex! So either persuade your boyfriend to get it so you can slyly ‘borrow’ it from him – or buy it yourself and make him real jealous that he never did! However if you prefer a hood on your winter wear then a seriously fashion-forward option is the ‘Cut Off Hoodie’, which makes an amazing layering piece due to it’s short sleeves and it having a slightly longer hem on the back than the front. To style this, I would wear a long-sleeved white t-shirt underneath, with a black bomber jacket over the top, with skinny black jeans and black Timberland boots- the ultimate fashion-forward statement
outfit throughout autumn and winter.
Another brand you could consider if you fancy channelling the incredibly stylish celebrities
of today is 11 Degrees. Their ‘Grey 3D Zipped Hoodie’ is often seen being worn by Geordie Shore’s Gaz Beadle. This garment is more of a commercial look and would make much more sense to purchase if you care about your appearance and style, but don’t fancy answering 21 questions about ‘your favourite streetwear trend this season
and why’ or something similar. You’ll be set to look super on-trend with that effortless vibe. Plus this particular hoodie is so easy to style
; you can literally throw it on with any outfit, as long as it’s not with another grey garment (I’m praying you guys already knew that though...)
Another notable brand which has been pretty popular urban clothing wearers of today’s celebrities is Nicce London
. Fans of the London label include East London rapper, Wretch 32 along with Drum and Bass artists, Rudimental! Pretty big names if you ask me! Therefore, for AW14 I suggest you think along the lines of their ‘Nicce Big Print Hoodie’ in grey. It could become your best friend when it’s cold, ideal for chucking on at home or even to for a casual day out underneath a black bomber jacket or an oversized denim jacket – you will still be looking very stylish, even if it is just for a brief trip to the shops or a quick pint at your local!