Sik silk is that rare thing, a quality, British urban clothing brand
with worldwide aspirations, and a chance to get a slice of the American market. Ever since this brand out of Scarborough began making clothes
, it was doing so in an engaging way. The trio of buddies that founded the brand used social media skilfully to produce a cutting-edge online image.
An urban wear brand going from strength to strength
Sik silk started with just a few followers and an idea. Over the last couple of years they have grown exponentially and now have more than 100,000 interactions on social media every month. This growth has been down to their understanding of their product and their consumer. They seem to have an uncanny knack to align the two. From the models they choose, such as Leon Scott and Gaz Beadle, to the new lines of clothing
that they bring out, everything seems perfectly aligned with the brand image and personality.
A British clothing brand in America
It seems ironic that a brand that was born out of American influences is now heading back to America as a successful UK brand
. The origins of the brand are in American, Japanese and British art, music and culture. However, the founders got their first influences in the combination of old school and modern clothing being sported by a young kid in Manhattan. The American influences worked together with their evolving sense of a British urban style
to produce something unique, edgy and trendy. This British company has now moved back to America with Footlocker one of the big companies that is now selling their goods.
A social media clothing success
If you take a look at the social media presence of Sik Silk
you will understand just how far they have come. Twitter is a powerful tool. In the hands of the founders of Sik Silk it seems it is an unstoppable force. They have managed to create a way of interacting that is both compelling, engaging and persuasive.
The future of this evolving global streetwear brand
The company is already stocked in stores in Australia, America, and Canada and around Europe. International customers from all over the world flock to online retail outlets to get a piece of the action. With celebrities such as 50 Cent and Trey Songz now fans of the clobber it’s only a matter of time before this quality focused urban wear brand
enters the Premier league of fashion companies
. When they do their social skills will become an even more influential.