Silky Social from Sik Silk

Sik Silk menswear is one of the fastest growing streetwear fashion brands in the UK, and the world. Their story is not one of overnight success; rather it is one of jumping the ladder of celebrity clothing success. Celebrities seen wearing their clothes have catapulted them into the limelight, and gradually the celebrities wearing Sik Silk hip-hop clothing have got bigger and bigger. However, in the early days there was much less to work with in terms of products, endorsements and overall marketability. The three founders had to rely on their skill and engaging their social media audience in order to build their brand. Their social media skills were used to build a community and engage the community for suggestions, feedback and social shares. The social community gradually went from 50 to a hundred followers. It took on a life of its own and now there are over 43,000 Twitter followers, and there have been over 50,000 likes on Facebook. This is a brand that knows how to do social media, and knows its target audience.

Social engagement at its best from this streetwear clothing company

Sik Silk clothing is a lesson in how to do fashion clothing social media. On a daily basis they post pictures of trendy, edgy urban wear. They have chosen models, such as Leon Scott, of Darlington Football Club, and Gaz Beadle, from Geordie Shore, to help project the personality of the brand. Perhaps most importantly they have conversations with their followers. They use a sense of humour to talk about fashion, city life and celebrities. Their day-to-day fun and games in the office come through in their social media.

Never dull! Social menswear brand success

There is never a dull moment on Sik Silk social media platforms. They use Facebook, Twitter and Instagram in a very clever way to intertwine their social media channels and propel their brand to more people on a daily basis. Social media certainly is an incredible means of advertising urban clothing. The products are so visual and trendy, and celebrity endorsements so powerful, that single posts can reach thousands of people in minutes. These are products that really get noticed in social media channels, but you still have to do it right. From the very beginning the Sik Silk founders hit upon a formula that worked. Over time they have evolved their social media strategies, whilst remaining true to the original roadmap. As their clothing has evolved, and their reach increased, they have had ever more interesting things to talk about and influences to bring in. Sik Silk is definitely a case study for research for any budding menswear clothing entrepreneur. Their social media strategies are as smooth as silk!