Firm Foundation

Firm Foundation Clothing is an edgy new urban wear brand with a tale of redemption, regeneration and healing old wounds. The name is not connected to the band Red Hot Chilli Peppers, physiology or the skin. It's about the fascia of growth and new beginnings. It's about the trauma of being rock bottom and the pure mental strength and muscle to push ahead the healing process to come back new, improved, and better than before.

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Always evolving, always improving, and always growing. We strive to leave our mark, and are not here by accident. No body can deny we have our place. We work hard to be a cut above the rest, so come with us on our journey as it will be a hell of a ride.

The Firm Foundation logo is based on the seed of life and each of the seven rings represents the seven days of creation, symbolising new beginnings. and the healing process.

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